M&S is now expanding its RSPCA Assured range to include all fresh eggs, pork, farmed salmon and farmed trout, Oakham Gold chicken and milk. This means they now offer more RSPCA Assured products than any other retailer.
In 2017, M&S become the first retailer to offer RSPCA Assured milk and is still the only retailer to offer 100% RSPCA Assured milk to customers. As the only farm assurance scheme in the UK dedicated purely to farm animal welfare, we employ a team of specially trained professionals to carry out annual assessments and spot checks, ensuring our higher welfare standards are being met. Only by coming up to these standards can a brand use our logo on its products.
We’re delighted that M&S is leading the way in committing to stocking the widest range of RSPCA Assured products of any UK retailer. We know customers recognise and trust the RSPCA Assured logo and standards as it helps them to make better choices on their weekly shop.
Following on from milk, there are now hundreds of higher welfare options available to M&S customers – from eggs and sausages to salmon. And not only is it good news for shoppers but animals as well. M&S's commitment to RSPCA Assured means many millions of farm animals will benefit from being cared for to strict RSPCA welfare standards.
- RSPCA Assured's Head of Farming, Joe Bailey
We only work with farmers and growers that we know and trust to source our products with the utmost care. I’m incredibly proud that we’ve raised the bar yet again for 2021 with an industry-leading bee programme, boosting biodiversity on our Select Farms and the introducing of the biggest range of RSPCA Assured products on the market. As an own-brand food retailer, our founders understood the value in building long-term trusted partnerships and that approach remains central to how we do business today. It’s thanks to our unique supplier relationships that we can deliver on our customer promise of trusted value – with delicious, exceptional quality fresh produce and meat and in our new campaign, we want to show the enormous effort our Select Farm partners put in behind the scenes to make M&S food special.
- Stuart Machin, Managing Director of M&S Food