About us

About us

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We’re RSPCA Assured, the RSPCA’s ethical food label dedicated to farm animal welfare. We are a charity and operate totally independently from the food and farming industry. Our standards are higher than other UK farm assurance schemes in many key welfare areas.

We are recognised by the government as a higher welfare scheme. On RSPCA Assured farms, animals must be given enough space to move around, a good diet, comfortable bedding and things to do so they can exhibit their natural behaviours.

Our vision is for all farm animals to have a good life and be treated with compassion and respect.

When you see the RSPCA Assured label on eggs, fish, meat and milk, you know the farms, and every stage of the animals’ lives,

have been assessed to RSPCA animal welfare standards.

So when you go shopping or you’re out to dinner, you can easily recognise our products and feel better about the choices you make.  

Environment enrichment

This allows animals to express their natural behaviours and helps to prevent boredom and aggression.

Pigs - material such as straw which they can root around.

Chickens/turkeys - perches and objects to peck at such as straw bales, vegetables and dangling CDs. 

Dairy cattle - cow brushes so as they can groom themselves.