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Privacy Policy


RSPCA Assured Limited is a non-profit registered charity (in England and Wales charity number 1059879 and in Scotland SCO38199). It is also a registered company (number 2723670).

It is a wholly-owned subsidiary of the RSPCA and is governed by eight trustees - four RSPCA trustees and four non-executive directors.


We ensure your data is kept secure and respect the privacy of all visitors to our websites.

This privacy notice covers all website activity related to RSPCA Assured Limited and relates to our websites and

Our website may also include links to other websites not owned, associated or managed by RSPCA Assured Limited.

Whilst we try our best to only link to reputable websites, we cannot be held responsible for the privacy of information collected by sites not managed by us, nor can we accept responsibility or liability for them.

For this reason, you should consult the privacy notice on any external website you visit before you submit any personal information.

The RSPCA has its own privacy policy.

The Personal Information We Collect

We may collect personal information about you when you visit our websites or contact us online.

This can include information such as:

  • your name, postal address and email address if you send us a question via our contact form
  • your name, age, email address, postal address if you enter a competition
  • your company name and RSPCA Assured membership number if you download the marketing toolkit.

We use this information solely for the purposes described above. We will store the information securely for two months before it is deleted.

Legal Requirements

We may disclose your personal information when required by law. We safeguard the sharing of such information by ensuring the request and disclosure are legally compliant.

Google Analytics

When someone visits or we use Google Analytics, to collect standard internet information and details of visitor behaviour patterns.

We do this to find out how our website was accessed, and the number of visitors to the various parts of the site. This information is processed in a way which does not identify anyone.

We do not make, or allow Google Analytics to make, any attempt to find out the identities of those visiting our website. If we do want to collect personal information through our website, we will make this clear and explain what we will do with it.

We do not collect personal information about visitors to our websites unless there is a clear reason for doing so.

Google privacy information

Opt-out of Google Analytics tracking


We use cookies to help us make our website better. Cookies are small text files that sit on your device so that our website will remember you

To help us create a more effective website that reflects users’ needs, we use cookie files to collect and record information about how our site is used and collect your IP address (a number that identifies a specific computer or other internet device) for system administration and to report aggregated information.

For more information on cookie files and IP addresses, read our cookies policy. By continuing to use our site, you agree to our use of cookies.

However, if you wish to restrict or block the cookies which are set by our websites, or indeed any other website, you can do this through your browser settings. The ‘help’ function within your browser should tell you how to do this.

Please be aware that restricting cookies may impact the functionality of some areas of our website.

Children’s Personal Information

We are committed to protecting the privacy of young people who contact us online or enter competitions via our website.

Our competitions may request specific information about the age of participants.

Where appropriate we will seek consent from a parent, guardian or carer before collecting information about young people under 16.

Access to Your Information

You have the right to see the information we hold about you. If you want to receive some or all of your personal information (called a Subject Access Request), please contact

The Data Protection Compliance Officer,
RSPCA Assured,
4th-floor Parkside,
Chart Way,
West Sussex,
RH12 1GY

Please note that the Freedom of Information Act (‘FoIA’) applies to public authorities and certain organisations listed in Schedule 1 of the FoIA. RSPCA Assured is not listed and thus has no formal obligations under the FoIA. However, we support transparency and will supply information where possible.

Cookie Policy

When you visit our website, a cookie identifies and tracks your visit whilst collecting statistical information.

Cookies tell us the pages that have been visited and collect information about how many times certain pages have been visited.

The cookie has no way of identifying you, it doesn’t hold your personal data nor can it be used retrospectively to track you.

Cookies help us to assess the effectiveness of our website and can provide useful information.

The cookies we use on and are listed below:

NextBubble - stops the ‘next page’ pop-up bubble appearing once you have clicked on it

CookieAgreement - stops cookie consent box appearing once you have clicked on it

Google Analytics - names as they appear in your browser: _utma, _utmb, _utmc, _utmz.

These cookies are used to collect analytical information about how visitors use the RSPCA site. All information is collected in an anonymous form and includes statistics such as browser usage, new visitor numbers, response to marketing activity and donation amounts.

This information helps us to improve the website and your experience and to make our marketing campaigns relevant.

Google privacy information

Opt-out of Google Analytics tracking

Service Providers

We use service providers (such as website hosting providers and web developers) to help us provide our websites.

We may give relevant persons within these service providers access to your personal information, but only to allow them to perform their services for us.

Job Applicants

If you apply for a job with us, we’ll hold the personal information you provide to process your application.

We may undertake monitoring of recruitment statistics, in line with employment and data protection law. If we need to disclose information to a third party we will not do so without asking you beforehand unless the disclosure is required by law. For example, if we need to take up a reference or obtain ‘disclosure’ from the Disclosure and Barring Service.

If you apply to work with us we’ll only hold your data for that application.

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