About us

About us

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RSPCA Assured, previously Freedom Food, is the RSPCA’s ethical food label dedicated to farm animal welfare.

Our vision is for all farm animals to have a good life and be treated with compassion and respect.

The RSPCA Assured label makes it easy to recognise products from animals that have had a better life, so you can feel good about your choice when shopping and eating out.

If there’s an RSPCA Assured label on the packaging of the eggs, fish and meat that you buy, you know the farms - and everyone else involved in the animals’ lives - have been assessed and meet RSPCA animal welfare standards.

You may see the Freedom Food logo until May 2016 as companies have packaging to use up.