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Eat less, eat better

Better for you, for the animals, for the environment

Every time you eat out in a restaurant or buy groceries you have the chance to make a difference. By choosing RSPCA Assured labelled meat, fish, eggs and milk you’re helping to support farmers who are committed to providing higher welfare standards.

But that’s not all, by eating less lower welfare meat and going for the higher welfare option when you do decide to eat meat, you will be helping yourself and the environment.

What is Eat less, Eat better?

Eat less, Eat better is the idea that you can reduce your meat, fish and dairy intake and help us to improve farm animal welfare standards, while still enjoying the food you want.

With Eat less, Eat better, we’re encouraging people to choose higher welfare ingredients, such as RSPCA Assured labelled meat, fish, eggs and milk or to swap these out for plant-based alternatives.

Millions of people around the world are now adopting a Reducetarianism diet; not trying to cut out meat altogether but recognising that lower consumption of meat, fish and dairy brings health benefits, a cleaner world and, by incorporating higher welfare choices, a clearer conscience.

Getting started with Eat less, Eat better

To help you get started, we’ve put together a two-week meal planner. The plan includes 14 simple recipes and suggestions for higher welfare options and alternatives.

All of the dishes are quick and easy to make and have been put together with children in mind so the whole family can eat the same meal.

We all have a choice. If you do choose to eat meat, make the higher welfare choice.

Standard option

Eat less

Eat better

Standard chicken or turkey

  • Quorn
  • This Isn't Chicken
  • The Vegetarian Butcher
  • Fry's
  • Gardein
  • Tofurky
  • Squeaky Bean
  • Vivera
  • The Unbelievable Alt
  • RSPCA Assured chicken or turkey
  • Free-range chicken or turkey
  • Organic chicken or turkey

Standard sausages

  • The Meatless Farm
  • Quorn
  • Plant Based Kitchen
  • Taifun
  • Linda McCartney
  • Richmond Meat-free
  • Beyond Meat
  • Cauldron
  • Plant Pioneers
  • RSPCA Assured sausages
  • Sausages from free-range, outdoor bred, outdoor reared or organic pigs

Standard milk

  • Almond milk
  • Coconut milk
  • Hazelnut milk
  • Rice milk
  • Soya milk
  • Oat milk
  • RSPCA Assured milk
  • Organic milk

Caged eggs

  • Apple sauce
  • Arrowroot powder
  • Baking soda mixed with vinegar
  • Banana (in baking)
  • Coconut oil (in baking)
  • Silken tofu (in baking)
  • Crackd
  • Oggs Aquafaba
  • Free and Easy
  • Bonsan
  • Orgran
  • Earth Island
  • RSPCA Assured eggs
  • Free-range, barn, organic eggs

Meat (in general)

  • Paneer cheese
  • Halloumi cheese
  • Tofu
  • Seitan
  • Tempeh
  • Jackfruit
  • banana blossom
  • pumpkin
  • squash
  • cauliflower
  • mushrooms
  • sweet potato
  • aubergine
  • pulses (beans/ lentils)
  • nuts
  • corn
  • RSPCA Assured labelled meat
  • Free-range or organic meat products

Standard bacon

  • This Isn't Bacon
  • Vegan Cartel
  • Quorn
  • Plant Pioneers
  • Sgaia Mheat
  • VBites
  • Upton's Naturals
  • RSPCA Assured bacon
  • Bacon from free-range, outdoor bred, outdoor reared or organic pigs

Standard ham

  • Squeaky Bean
  • Quorn
  • VBites
  • RSPCA Assured bacon
  • Bacon from free-range, outdoor bred, outdoor reared or organic pigs

Standard fish

  • Squeaky Bean
  • Gardein
  • Bonsan
  • VBites
  • Quorn
  • Good Catch
  • Loma
  • Sophie's Kitchen
  • RSPCA Assured
  • MSC certified
  • ASC certified

Standard beef



  • Linda McCartney
  • Quorn
  • Meatless Farm
  • Naturli
  • Vivera
  • Naked Glory
  • Moving Mountains
  • Heck
  • Bean-it
  • Beyond Meat
  • Plant Based Kitchen
  • Naturli
  • Birdseye Green Cuisine
  • Gosh
  • Moving Mountains
  • Oumph
  • Fry's
  • Miami Burger
  • Tiba
  • Organic beef
  • Pasture for life

Standard milk


  • Alpro
  • Minor Figures
  • Oatly
  • MOMA
  • Jörd Sproud
  • Rebel Kitchen
  • Koko
  • Mighty Pea
  • Rude Health
  • Rice Dream
  • M*lkman
  • Provitamil
  • Almond Breeze
  • Califia Farms
  • RSPCA Assured milk
  • Organic milk


Standard butter

  • Vitalite
  • Pure
  • Naturli
  • Flora
  • Biona
  • Organic better

Standard cream

  • Elmlea Plant
  • Oatly
  • Alpro
  • Food Heaven
  • Organic cream

Standard cheese

  • Applewood vegan
  • Mouse's Favourite
  • Koko
  • Violife
  • Follow your heart
  • Green Vie
  • Sheese and Engevita nutritional yeast (for cooking)
  • Organic cheese
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