Working with online creators to promote RSPCA Assured

This Christmas, we’re delighted to be working with food influencer Tyler Butt Eats, helping us reach an audience of around three million people through his Instagram and TikTok content.

Working with creators like Tyler allows us to share messages about higher-welfare food in a way that feels natural and relatable.

By weaving welfare messages into recipe-led content that people already enjoy, we can connect with audiences who may not otherwise engage with messages about farmed animal welfare.

With many people who choose to eat meat, fish and dairy actively searching for festive food ideas, this collaboration offers a valuable opportunity to encourage shoppers to look out for the RSPCA Assured label when choosing food this Christmas and beyond.

We’ve also recently worked with chef Tom Hunt and budget shopper, This Mum Cooks, helping to showcase higher-welfare choices through trusted voices their followers already know and value.

We’re looking forward to building on this approach and working with more influencers in the year ahead.