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Better for you, for the animals, for the environment
Every time you eat out in a restaurant or buy groceries you have the chance to make a difference. By choosing RSPCA Assured labelled meat, fish, eggs and milk you’re helping to support farmers who are committed to providing higher welfare standards.
But that’s not all, by eating less lower welfare meat and going for the higher welfare option when you do decide to eat meat, you will be helping yourself and the environment.
What is Eat less, Eat better?
Eat less, Eat better is the idea that you can reduce your meat, fish and dairy intake and help us to improve farm animal welfare standards, while still enjoying the food you want.
With Eat less, Eat better, we’re encouraging people to choose higher welfare ingredients, such as RSPCA Assured labelled meat, fish, eggs and milk or to swap these out for plant-based alternatives.
Millions of people around the world are now adopting a Reducetarianism diet; not trying to cut out meat altogether but recognising that lower consumption of meat, fish and dairy brings health benefits, a cleaner world and, by incorporating higher welfare choices, a clearer conscience.
Getting started with Eat less, Eat better
To help you get started, we’ve put together a two-week meal planner. The plan includes 14 simple recipes and suggestions for higher welfare options and alternatives.
All of the dishes are quick and easy to make and have been put together with children in mind so the whole family can eat the same meal.
We all have a choice. If you do choose to eat meat, make the higher welfare choice.
Standard chicken or turkey
Meat (in general)