Supermarkets back RSPCA Assured TV advert

Supermarkets back RSPCA Assured TV advert

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RSPCA Assured - the RSPCA’s new ethical food label, previously known as Freedom Food - has gained the backing of leading supermarkets in its latest TV advert.

The TV ad, which first aired last year, now includes the logos of the biggest stockists of RSPCA Assured food; Sainsbury’s, Aldi, The Co-operative and Lidl.  

The ad will be shown over the May bank holiday weekend during popular programmes including Channel Four’s Sunday Brunch and  Come Dine With Me and The Simpsons and Modern Family on Sky 1.  It will also be shown on the Good Food, Food Network and More4 channels.

As well as the TV ad a new recipe video on how to make chicken kebabs will run on Facebook, Twitter, Instagram and YouTube. 

The campaign will be supported by a series of 

“Having the logos of four of the biggest supermarkets in the advert will leave people in no doubt of where to shop for RSPCA Assured products, and really help boost awareness of the new brand.  
“The more we can encourage people to choose RSPCA Assured products, the more supermarkets will stock them and more farm animals will have a better life.”  

Liam Kurzeja, marketing manager for RSPCA Assured

infographics and videos on chicken welfare, which will also be shared on social media.  

The RSPCA Assured label on meat, eggs and fish which launched in May last year hopes to help improve the lives of a further 100 million more farm animals, plus many millions of salmon and trout, within five years.

 And with 96% recognition of the RSPCA brand, it is estimated that the amount of RSPCA Assured labelled food could increase by as much as 200% within five years due to an increase in consumer demand.


Notes to editors:

The TV advert and recipe video were created by Spectrecom Films.

If you are a journalist and would like more information, please contact:

Rebecca Lenik, media relations manager

01403 821752

Carole Stewart

07770 881578

RSPCA press office

0300 123 0244

Date: 27 May 2016