RSPCA Assured - the RSPCA’s new ethical food label, previously known as Freedom Food - has gained the backing of leading supermarkets in its latest TV advert.
The ad will be shown over the May bank holiday weekend during popular programmes including Channel Four’s Sunday Brunch and Come Dine With Me and The Simpsons and Modern Family on Sky 1. It will also be shown on the Good Food, Food Network and More4 channels.
As well as the TV ad a new recipe video on how to make chicken kebabs will run on Facebook, Twitter, Instagram and YouTube.
The campaign will be supported by a series of