RSPCA Assured has launched a new junior cookery video competition for six to twelve-year-olds.

Backed by BBC One’s Celebrity Masterchef finalists -  Andi Peters and Liz McClarnon - Junior Compassionate Cook has been launched in a bid to help children make the connection between the food they eat and the animals that produce it, in a fun and engaging way.

Andi Peters, one of the competition judges, explains: "I'm passionate about food and showing kids how much fun it is to cook is a great way of giving them important skills for life.

"So judging this year’s Junior Compassionate Cook is an absolute pleasure for me.  

“The competition will get kids thinking about where their food comes from, how it was 

produced and the importance of choosing ethical products like RSPCA Assured and Fairtrade, which is a very good thing indeed.”

How to enter

 Entering is easy. Contestants just need to film themselves making their favourite recipe using RSPCA Assured ingredients and upload them to the RSPCA Assured website.  

 There are two categories: People’s Choice - voted for by viewers online -  and the Judges’ Choice. 

The judges are looking for charismatic children with a talent for creating simple dishes.

The two lucky winners will each receive a Hamleys toy hamper worth £300 and four runners up will each receive a hamper worth £50.  In addition they will all receive a trophy

and a range of cookware for  themselves and their school.

RSPCA Assured - previously Freedom Food - is the RSPCA’s food label which can be found on eggs, meat and salmon products.  

RSPCA Assured means the product has come from a farm inspected to strict RSPCA welfare standards.  The label covers different types of farms including free-range, organic and indoor as long as the RSPCA’s standards can be met.

For more information, please visit the RSPCA Assured website. 

Notes to editors:

If you are a journalist and would like more information, please contact:

Rebecca Lenik, media relations manager

01403 821752
rebecca.lenik@freedomfood.co.uk

Carole Stewart

07770 881578
carole@hammondpr.co.uk

RSPCA press office

0300 123 0244