The RSPCA’s ethical food label RSPCA Assured - previously Freedom Food - has exceeded all expectations by achieving 33% general consumer recognition in its first year.
This is an increase of 120% from 15% when the label first launched in May 2015.
The figure increases to 41% awareness amongst RSPCA Assured’s target market, of young professionals and families, representing a 116% increase (from 19% in May 2015).
This news comes as RSPCA Assured also announces 120 new product lines since the label first hit supermarket shelves last year.
The amount of food carrying the Freedom Food/RSPCA Assured label increased about