The RSPCA’s new ethical food label RSPCA Assured - previously Freedom Food - has exceeded all expectations by achieving 26% consumer recognition in its first four months.
The poll - carried out by Atomik Research - also revealed that 76% of people who are aware of the logo are likely or very likely to buy products labelled RSPCA Assured.
This news comes as RSPCA Assured also announces that 29 new product lines - including 15 in Sainsbury’s and 11 in Ocado - have been launched since the label first hit supermarket shelves in May this year.
Whilst it is too soon to report on sales of products, early indications are positive.
And RSPCA Assured estimates the amount of labelled food could increase by as much as 200% in the next five years due to an increase in consumer demand.