What is reducetarianism?
Reducetarianism is a conscious or unconscious reduction in meat and dairy consumption. The term was coined in 2015 by Brian Kateman, President and Co-Founder of the Reducetarian Society. Since its inception, reducetarianism has been endorsed by many thought leaders including Deepak Chopra, Steven Pinker and Richard Dawkins, as well as celebrity chefs.
What is a reducetarian?
A reducetarian is someone who chooses to reduce the amount of animal products, such as meat and dairy, they eat. Unlike vegans or vegetarians, a reducetarian doesn’t try to eliminate these things from their diet but rather makes an active choice to reduce the quantity.
Why choose reducetarianism?
Reducing meat consumption by as little as 10%