You’ve probably heard about the growing UK trend for reducing our reliance on animal-based foods.
The benefits of cutting down are many; research suggests it can have a positive effect on your health (particularly on blood pressure, cholesterol and your risk of heart disease), it can save you money (a mainly meat based diet is costly), and it is better for both the farmers and animals involved.
Cutting down on meat?
Reducing the amount of meat, fish, eggs and dairy you eat does not, of course, mean you have to cut them from your diet entirely.
In fact, while almost two-fifths of the UK (38%) are actively cutting-down, our research revealed that 80% of us don’t intend to go vegetarian or vegan*.
The key is balance - animal-based foods can