M&S dairy farms become RSPCA Assured

M&S dairy farms become RSPCA Assured

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Marks and Spencer has become the first major retailer to source its fresh milk from RSPCA Assured dairy farms.

All M&S fresh milk packaging will carry the RSPCA Assured logo*.

The RSPCA welfare standards for dairy cows have to be met for milk to be labelled RSPCA Assured.

The welfare standards cover cattle for their entire lives, including when being transported, and cover health, diet, environment and care.

“Thanks to M&S thousands more dairy cows will now have a better life, reared to RSPCA welfare standards. Not only that but - for the first time ever - consumers will be able to buy RSPCA Assured labelled milk in a high street retailer.
“This is a major step forward for improving dairy cow welfare and we hope other retailers will follow suit.”

Clive Brazier, RSPCA Assured chief executive

The standards include requirements like:

  • Cows must be provided with enough space and bedding to allow them to lie down and get up without injuring themselves
  • They must also have environmental enrichment (eg cow brushes) they can use to groom and scratch themselves.

RSPCA Assured assessors and RSPCA farm livestock officers check welfare standards are met.

Find out more from assessor Alex Mackellar:

Video: https://vimeo.com/231536739


“We know how much animal welfare matters to our customers and they expect the highest standards. RSPCA Assured standards are the toughest in the business. I’m pleased to say every farmer has stepped up and delivered everything we and RSPCA Assured asked of them.”  

Steve McLean, head of agriculture and fisheries at M&S

Find out more

There is more information about dairy cow welfare on the RSPCA Assured farm animal welfare pages.

You can read more about M&S dairy farms on their website.

Look out for RSPCA Assured milk in M&S!

* This covers more than 40 products - all Simply M&S branded milk (one, two and four pints, skimmed, semi-skimmed and whole fat), all fresh milkshakes and the milk used in M&S cafés. It excludes M&S organic milk as this isn't supplied by the M&S milk pool. The organic milk supplier farms follow Soil Association standards on animal welfare and feed.

Date: 05 Sep 2017