All Co-op pork to be RSPCA Assured

All Co-op pork to be RSPCA Assured

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Co-op is switching to 100% outdoor bred pork from RSPCA Assured farms - the first UK-wide retailer to do so!

From July, all of Co-op’s own-brand fresh pork, bacon, sausages, gammon and ham will come from high welfare RSPCA Assured farms.

The pigs will be born outdoors and reared to strict RSPCA welfare standards on farms across the UK.

Jo Whitfield, retail CEO at Co-op, said: “Our customers and members shop with us because they know we are as passionate as they are about animal welfare.

“The highest animal welfare standards should not just be the preserve of top-tier products and we want to ensure that the very best quality British pork is available at everyday affordable prices.

“We will be working hard with innovative and

Co-op unsmoked bacon 1

“The Co-op is helping bust the perception that higher welfare food always means a higher retail price.
“This is a major step forward for helping improve pig welfare and we hope other retailers will follow suit.”

RSPCA Assured chief executive Clive Brazier

passionate British farmers who share our principles, to provide exceptional quality pork produce with a conscience.”

George Eustice, Minister of State at the Department for Environment, Food and Rural Affairs (Defra), said: “There is a growing consumer interest in food provenance, animal welfare and the way food is produced. I welcome the decision of the Co-op to embrace that by switching to outdoor bred pigs.”

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Date: 19 Mar 2018