Co-op is switching to 100% outdoor bred pork from RSPCA Assured farms - the first UK-wide retailer to do so!
From July, all of Co-op’s own-brand fresh pork, bacon, sausages, gammon and ham will come from high welfare RSPCA Assured farms.
The pigs will be born outdoors and reared to strict RSPCA welfare standards on farms across the UK.
Jo Whitfield, retail CEO at Co-op, said: “Our customers and members shop with us because they know we are as passionate as they are about animal welfare.
“The highest animal welfare standards should not just be the preserve of top-tier products and we want to ensure that the very best quality British pork is available at everyday affordable prices.
“We will be working hard with innovative and