Land of Hope and Glory film

Land of Hope and Glory film

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This film is clearly very upsetting and we are concerned about the footage, particularly given claims some of it was taken on an RSPCA Assured farm.

We take all animal welfare complaints extremely seriously but unfortunately the filmmakers have not contacted us with details of their concerns, so we haven’t yet been able to investigate.

We are urging them to send us the names and addresses of all these farms and abattoirs - whether they are members of RSPCA Assured or another farm assurance scheme - as soon as possible so we can look into their allegations.

It is however always difficult looking into historic complaints of poor welfare. It is likely that the animals involved will no longer be on the farm and conditions may have changed, as most of the footage is at least a year old.

We always ask anyone concerned about the welfare of any animal to contact the RSPCA immediately so swift and appropriate action can be taken.

Welfare was the very reason RSPCA Assured was set up, so clearly we want to ensure the animals farmed under our scheme are being treated according to the strict higher welfare standards we require.


Further information about how the RSPCA helps improve farm animal welfare

The RSPCA is concerned about the way many farm animals are treated. Unfortunately the law alone is not always strong or detailed enough to ensure they all have a good quality of life, and are transported and slaughtered more humanely.

We’re working in a number of different ways to improve the welfare of as many farm animals as possible, at every stage of their lives.  Find out more about our concerns and what we are doing here:

One of the ways in which we work is through the development of the RSPCA welfare standards for farm animals. The higher welfare standards cover every aspect of the animals lives and are designed to ensure animals produced to the standards have everything they need for a better quality of life and a more humane death.

The standards go above and beyond typical industry practice and legislation in a number of key areas and are primarily implemented through the RSPCA’s farm assurance and food labelling scheme, RSPCA Assured.


We encourage people who choose to eat animal products to look for products labelled RSPCA Assured, or if they can’t find RSPCA Assured products then to seek other higher welfare alternatives.

You can find out more about the RSPCA welfare standards here:, and RSPCA Assured here: