Lobby your supermarket

Lobby your supermarket

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Can’t find RSPCA Assured at your supermarket?
If you would like to buy RSPCA Assured products but can’t find them on at your supermarket, you can use our lobby your supermarket tool to let them know.

Want to see other RSPCA Assured products?
Not all supermarkets stock all RSPCA Assured products. Maybe you can’t find RSPCA Assured bacon at your local store or they don’t have RSPCA Assured chicken breasts? You can use our lobby your supermarket tool 

to let them know that you would like to see a larger range of RSPCA Assured products on their shelves.

Why you should lobby your supermarket?
Lobbying your supermarket gives you the opportunity to find the products you want to buy and transition to a higher welfare diet without disrupting your lifestyle. When supermarkets stock more RSPCA Assured products, you can buy the products that you want, safe in the knowledge that you are making the ethical choice.

The advantages of buying higher welfare
Buying only higher welfare products goes hand in hand with our eat less, eat better campaign: we are encouraging people to reduce their meat, fish and dairy intake by switching to higher welfare and even having meat-free meals once or twice a week. Our eat less, eat better recipe book is totally free to

download and contains 14 healthy, higher-welfare meal options. 

What happens after you Lobby Your Supermarket?
Once you’ve clicked submit, your preferences (only) are entered on our lobby your supermarket database. This is a vital tool for us as it allows us to show food manufacturers, supermarkets and restaurant chains what customers want to buy.

Based on your preferences, we create industry emails, company presentations and technical 

Lobby your supermarket

reports which can then be used to highlight to suppliers to the demand for existing RSPCA Assured products and even encourage producers to look into creating new product lines. And ultimately see more animals benefit from the RSPCA’s higher welfare standards.

What has our Lobby Your Supermarket tool achieved so far?
Since we first launched our lobby your supermarket tool we have seen a number of restaurant chains and supermarkets begin to stock RSPCA Assured labelled products.

In 2016, JD Wetherspoon started using only RSPCA shell eggs; McDonald's also uses 100% RSPCA Assured labelled pork across its entire UK menu, as well as RSPCA Assured eggs in breakfast options including the popular McMuffins. And in 2017, Marks and Spencer became the first major retailer to source its fresh milk from RSPCA Assured dairy farms.

Lobby your supermarket

Does your supermarket not stock RSPCA Assured? Or does it not stock the products you'd like? Simply fill in our form here to let them know!