Eat less, eat better

Eat less, eat better

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Are you one of the millions of people already trying to eat less and eat better?

Or are you thinking about reducing the amount of meat, fish, eggs and dairy you eat but have been put off because you're too busy or don’t know where to start?

If so, we can help!

There’s a brand new easy-to-use RSPCA Assured two-week meal plan which is downloadable here

Alternatively, you can view all of the recipes here on the website!

The 14 easy recipes include a high welfare RSPCA Assured meat, fish or dairy option and also a vegetarian or vegan option so you can choose what’s right for you!

It’ll also give you ideas if you’re trying Meat Free Monday.


Alternative recipes

There are alternatives to red meat if that’s what you’re reducing - and high welfare RSPCA Assured options for the days when you eat meat, fish, eggs and dairy!

We’re encouraging people who choose to eat less meat, fish, eggs and dairy to eat better high welfare produce when they do.

Click the button to download the meal plan!


Flexitarians and reducetarians

A large number of British consumers - 38% - are mindfully and gradually reducing the amount of animal-derived produce they consume.

Some people are doing this for health reasons, wanting to lose weight, environmental reasons or because they’re concerned about animal welfare.

Whatever your reason for eating less, look for the RSPCA Assured logo and eat better meat, fish, eggs and dairy when you do.

If you'd like to find out more about this growing trend, check out our whitepaper: 'The rise of reducetarianism'.


RSPCA Assured TV advert

Have you seen our Eat less, Eat Better television advert yet? 

If you'd like to find out more about the advert and why we're encouraging people to eat less, eat better, check out the justification document!